A guide to getting your R&D strategy off the ground

Research and Development (R&D) is one of the many buzzwords that you’ll hear entrepreneurs and business leaders use. It refers to “research and development”, a practice that helps firms experiment with different products and test them out in order to find the best possible options to present to market. But how can a research and development strategy be implemented in your business? This blog post will delve into the issues and the answers.

What is it?


Put simply, research and innovation – or R&D, as it is commonly known for short – is very often a way for companies to innovate their way to better products and services. It could be to find a better way to develop an existing product while retaining quality, for example, or it could be a way to create new options that can then be brought to the market.


Don’t sacrifice it


The first way to ensure that your R&D strategy is worthwhile is to have one in the first place! All too many companies fail to see the value of R&D, usually because it requires a sometimes-significantoutlay in terms of cash and time. But R&D is best viewed not as an expenditure but as an investment: while it requires some upfront spending now, it is likely (if done correctly) to enhance profits and reduce costs in the future. That’s definitely something that’s worth investing in! You only have to look at what big, successful firms do in regard to R&D to see how important it is – Amazon, for example, spends nearly 23 billion US dollars a year on research and development.


Strategic plans and tests


When it comes to actually populating your R&D strategy, the first thing to do is to establish what aims it will help you to achieve. If you work in the global pharmaceutical industry, for example, your goal might be to accelerate the testing phase as much as possible: part of your R&D strategy, then, might be to find a top Chinese CRO to help you perform clinical trials and thus speed up the process.

In order to avoid the all too common problem of R&D falling by the wayside in favor of more pressing concerns, it’s useful to have a dedicated R&D management team to help keep the plan on track. Hiring such people may be expensive – especially in the scientific sectors, where research skills are lucrative. However, it’s one way to reduce the risk that all the hard-earned cash you spend on R&D won’t go to waste.


Research and development, or R&D, is a key part of many business plans. But with some businesses still failing to see the value of devoting precious personnel, cash and time resources to this area, it’s understandable that it can slip down the priority list from time to time. By following the above tips, you can ensure that you don’t miss the opportunity to develop the best possible products and services for your clients and customers.


Cold Calling Tips for B2B sales to the next level

We should say thanks to the telecom industry which made a drastic change in every industry and gave so many opportunities to a new startup. It makes our task very easy to entire work procedure very very transparent to track real-time information for your industry.

When it comes to business sales then it becomes even more effective and attractive word.

We can get conversations without knocking anyone’s door that kind of revolution telecom industry taken over. There are few fancy words in sales such as warm calls. Cold call, social call, etc. Let’s understand what it is actually.

Why Relaxation Cold Calling Makes Your Selling More Effective

With traditional sales techniques, you’ve been taught to take the reins of your cold calls. However, it’s critical to understand that this causes your prospect to feel controlled and pressured. And that’s a terrible experience for your prospect to experience.

Build Two Way communication:

If you are leading any kind of event then you can keep your topic before the audience but when it comes to sales conversation then we should not create one-way communication. Let the listener also should be involved in your conversation with queries and doubt so that you can get the customer’s opinion for your goods or service. If you listener trying to involve in your conversation then you will have much more probability to get data for your order

I would say that it is one of the best ways to get attention from both of you.

The benefit of cold calling in sales

In spite of calling for mutual invitation allow better conversation flow. You’ll be wondering how relaxed and effective this can be. You should not present much more pressure in your conversation. What I believe is the less you will show

Pressure for sale the more you convert the lead in your B2B sale.

Break the Ice Before the pitch

What I urge you to try on your next lot of cold calling is this, don’t think of them as a prospect, pretend it’s a friend you’re calling to ask out for a coffee and it doesn’t matter whether they say yes, no or don’t answer. Let go of any preconceived idea that there is a fit between what you’re offering and what their needs are. Call with the single-minded goal of “Helping” them, whether you make a sale or not.

Customer’s Persona on your Proposal:

By letting go of any attachment to the sale, you indeed create an atmosphere conducive to building trust and an open-ended conversation around their issues, and you can also accept that they “May NOT” have any issues at that time.

Successfully Close Your Cold Calls

“Imagine your first cold call attempt resulted in an open, warm and positive conversation. Your prospect has asked for more information and wants to know more. There seems to be a good fit between you both. Instead of trying to “close” the sale, you can now simply say something like “where should we go from here?” or “what are your thoughts around this?”

Ask Customer Own Need Before pushing to purchase:

Just give some time to think and come-up conclusion. Ask them what kind of requirement they are having and relate you’re them with you’re helping them create their path, and you will follow. By letting the other party know that you’re not going to push them down a path they’re not comfortable with and that you’re allowing them to make their own decisions, then most of the time they’ll go with you.

Empathizing with a Customer’s Problems in Cold Calls:

Look at the person you’re cold calling as another person, not as a “potential customer.” to perceive their problems and their goals. Fit yourself into their realism. And aid them.

If the program or goods you’re offering doesn’t supply some kind of assistance to people, you’d soon be out of a job. To find out exactly what kind of problems you have an answer for, and deal out from that place. And if no deal results, it feels okay because you’re centering on being helpful instead of getting a sale.

Proposed a relation not a product

What I’m proposing is a mind-shift away from all the old ideas of manipulating, turning, leading, maneuvering, and concluding. Move your cold calling into one essential human act –developing a relationship. When you’re acquiring friends and doing business with people you like and who also like you, then cold calling can turn into a truly compelling part of your day.

Deliver an Ironic Voice in First Call: 

The recipients of your cold calls feel awkward by artificial enthusiasm on the phone. Especially when it’s your first call to a stranger, this type of enthusiasm triggers a well-known response from them… It’s commonly known that when you push someone, it causes Rejection!

By using enthusiasm in your cold call, you’re somewhat assuming that your offering is going to work for them. The crazy thing is though; you’ve never spoken with them, let alone had a trusting conversation with them. Without knowing about them and connecting with them, you don’t know anything about their needs, and what’s even crazier is traditional cold calling systems try and have you push, push, push forward regardless of this fact.

Be Enthusiasm and Honest over the call:

To your prospects on the end of the line, we’re just an over-enthusiastic, assumptive voice, who wants to sell them something. Wouldn’t it be far better to be open, honest and humble in your approach, low key so to speak? Then gently prompt them to open up to you with some problems and concerns they are having. You have to be flexible enough in your calls to allow the prospect to lead the conversation, even if that means (and if often does) they go off-track a little. The power of this allows them to connect and feel heard by you, a trait that most traditional salespeople use as a technique “reflective listening” it’s all technique and not authentic.


I have completed in my article most of the topics and tips about cold calling. Kindly leave a short note with your opinion about this article. In case of any concern or query, kindly leave your comment below. I will provide my opinion of your concern/query as soon as possible otherwise I will come up with a new article based on your concern/query.

Author Bio

Deepak Kumar Pandey was born and raised in the Lucknow (U.P). I am self-published Author of “A Journey : Steps to Success”.

I am working as Digital Marketing Executive with Kap Enterprises which includes brands like Kapsystem, Best Call Center, Arishna Digital and Arishna Data and writing content for Best Data Provider.

I like to do creative things, and book review of new upcoming published write up and novels. I have also published some of my own Author Interview in Some of News Magazine and E-Papers. I am currently residing in Bangalore City.