A guide to getting your R&D strategy off the ground

Research and Development (R&D) is one of the many buzzwords that you’ll hear entrepreneurs and business leaders use. It refers to “research and development”, a practice that helps firms experiment with different products and test them out in order to find the best possible options to present to market. But how can a research and development strategy be implemented in your business? This blog post will delve into the issues and the answers.

What is it?


Put simply, research and innovation – or R&D, as it is commonly known for short – is very often a way for companies to innovate their way to better products and services. It could be to find a better way to develop an existing product while retaining quality, for example, or it could be a way to create new options that can then be brought to the market.


Don’t sacrifice it


The first way to ensure that your R&D strategy is worthwhile is to have one in the first place! All too many companies fail to see the value of R&D, usually because it requires a sometimes-significantoutlay in terms of cash and time. But R&D is best viewed not as an expenditure but as an investment: while it requires some upfront spending now, it is likely (if done correctly) to enhance profits and reduce costs in the future. That’s definitely something that’s worth investing in! You only have to look at what big, successful firms do in regard to R&D to see how important it is – Amazon, for example, spends nearly 23 billion US dollars a year on research and development.


Strategic plans and tests


When it comes to actually populating your R&D strategy, the first thing to do is to establish what aims it will help you to achieve. If you work in the global pharmaceutical industry, for example, your goal might be to accelerate the testing phase as much as possible: part of your R&D strategy, then, might be to find a top Chinese CRO to help you perform clinical trials and thus speed up the process.

In order to avoid the all too common problem of R&D falling by the wayside in favor of more pressing concerns, it’s useful to have a dedicated R&D management team to help keep the plan on track. Hiring such people may be expensive – especially in the scientific sectors, where research skills are lucrative. However, it’s one way to reduce the risk that all the hard-earned cash you spend on R&D won’t go to waste.


Research and development, or R&D, is a key part of many business plans. But with some businesses still failing to see the value of devoting precious personnel, cash and time resources to this area, it’s understandable that it can slip down the priority list from time to time. By following the above tips, you can ensure that you don’t miss the opportunity to develop the best possible products and services for your clients and customers.

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